| 000 | 00569nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a9781501306679 | ||
| 082 |
_a658.827 _bARB |
||
| 100 |
_aD'Arienzo, William _9142751 |
||
| 245 |
_aBrand management strategies _b: luxury and mass markets _cWilliam D'Arienzo |
||
| 260 |
_aNew York: _bBloomsbury, _c2016. |
||
| 300 | _axv, 368p. | ||
| 500 | _aPB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aEng | ||
| 650 |
_aBranding (Marketing) _973251 |
||
| 650 |
_aBrand name products - Management _9120327 |
||
| 650 |
_aCustomer relations _9116085 |
||
| 942 | _cBK | ||
| 999 |
_c74300 _d74300 |
||