| 000 | 00576nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0256136963 | ||
| 082 |
_a659.1 _bBEI |
||
| 100 |
_aBelch, George E _9160603 |
||
| 245 |
_aIntorduction to advertising and promotion _b: an integrated marketing communications perspective _cGeorge E Belch and Michael A Belch |
||
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Massachusetts: _bIrwin, _c1990. |
||
| 300 | _axxii, 762p. | ||
| 500 | _aIncludes index and bibliography | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9160604 |
||
| 700 |
_aBelch, Michael A. (jt auth) _9160605 |
||
| 942 | _cBK | ||
| 999 |
_c7630 _d7630 |
||