| 000 | 00481nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0070489203 | ||
| 082 |
_a658.8 _bGUM |
||
| 100 |
_aGuiltinan, Joseph P. _998827 |
||
| 245 |
_aMarketing management _b: Strategies and programs _cJoseph P. Guiltinan and Gordon W.Paul. |
||
| 260 |
_aNew York: _bMcGraw-Hill, _c1982. |
||
| 300 | _b412p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing management _9161339 |
||
| 700 |
_aW.Paul, Gordon. _9161340 |
||
| 942 | _cBK | ||
| 999 |
_c76787 _d76787 |
||