000 00509 a2200181 4500
020 _a0256036497
082 _a658.8
_bMCB
100 _aMcCarthy, E. Jerome.
_9179851
245 _aBasic marketing
_b: a managerial approach
_cMccarthy, E. Jerome , William D. Perreault
250 _a9th ed.
260 _aHomewood:
_bRichard D. Irwin,
_c1987.
300 _axviii, 749p.
500 _aPB
546 _aEng
650 _aMarketing
_9179852
700 _aPerreault, William D. (jt.auth)
_9179853
942 _cBK
999 _c76801
_d76801