000 | 00509 a2200181 4500 | ||
---|---|---|---|
020 | _a0256036497 | ||
082 |
_a658.8 _bMCB |
||
100 |
_aMcCarthy, E. Jerome. _9179851 |
||
245 |
_aBasic marketing _b: a managerial approach _cMccarthy, E. Jerome , William D. Perreault |
||
250 | _a9th ed. | ||
260 |
_aHomewood: _bRichard D. Irwin, _c1987. |
||
300 | _axviii, 749p. | ||
500 | _aPB | ||
546 | _aEng | ||
650 |
_aMarketing _9179852 |
||
700 |
_aPerreault, William D. (jt.auth) _9179853 |
||
942 | _cBK | ||
999 |
_c76801 _d76801 |