000 00565 a2200193 4500
082 _a658.8
_bPEP
082 _82077
090 _d2077
100 _aPeter, J. Paul
245 _aA preface to marketing management
_hBOOK
_cJ. Paul Peter, James H. Donnelly, and Lawrence X. Tarpey
250 _aRevised
260 _aPlano, Texas
_bBusiness Publications
_c1982
300 _bxii, 275p
500 _aIncludes bibliography and index
650 _aMarketing management
700 _aDonnelly, James H.
700 _aTarpey, Lawrence X.
942 _cBOOK
_k658.8 PEP
999 _c76807
_d76807