000 00451nam a2200157Ia 4500
082 _a658.8
_bPRM
100 _aPride, William M.
_9205110
245 _aMarketing
_b: basic concept and decision
_cWilliam M. Pride and O. C. Ferrell
260 _aBoston:
_bHoughton Mifflin,
_c1987
300 _b766p
504 _aIncludes index
546 _aeng
650 _aMarketing management
_9205111
700 _aFerrell, O. C. (jt. auth)
_9163378
942 _cBK
999 _c76809
_d76809