000 00409nam a2200157Ia 4500
020 _a0256025355m
082 _a658.8
_bREA
245 _aReadings in basic marketing
_cedited by E.jerome McCarthy
_bMarketing
250 _a3rd
260 _aHomewood:
_bRichard D. Irwin,
_c1981.
300 _bix, 407p.
546 _aeng
650 _aMarketing
_9160711
700 _aMcCarthy, E. Jerome
_9160712
942 _cBK
999 _c76811
_d76811