000 00475nam a2200169Ia 4500
020 _a0256033714
082 _a658.8
_bCRS
100 _aCravens, David W.
_998603
245 _aStrategic marketing cases and applications
_cDavid W. Cravens and Charles W. Lamp
250 _a2nd
260 _aHomewood, illinois:
_bIrwin,
_c1986.
300 _bxxi, 803p.
546 _aEng
650 _aMarketing-Decision making
_9163103
700 _aLamp, Charles W.
_9163104
942 _cBK
999 _c76839
_d76839