000 | 00479nam a2200157Ia 4500 | ||
---|---|---|---|
020 | _a0135582547 | ||
082 |
_a658.8 _bLUM |
||
100 |
_aLuck, David Johnson. _9162344 |
||
245 |
_aMarketing strategy and plans _b: systematic marketing management |
||
260 |
_aEnglewood Cliffs, N. J: _bPrentice-Hall, _c1979. |
||
300 | _axv, 474p. | ||
546 | _aeng | ||
650 |
_aMarketing management-U. S.-Case studdies _9162345 |
||
700 |
_aFerrell, O. C. (jt. auth. ) _9163378 |
||
942 | _cBK | ||
999 |
_c76854 _d76854 |