000 00479nam a2200157Ia 4500
020 _a0135582547
082 _a658.8
_bLUM
100 _aLuck, David Johnson.
_9162344
245 _aMarketing strategy and plans
_b: systematic marketing management
260 _aEnglewood Cliffs, N. J:
_bPrentice-Hall,
_c1979.
300 _axv, 474p.
546 _aeng
650 _aMarketing management-U. S.-Case studdies
_9162345
700 _aFerrell, O. C. (jt. auth. )
_9163378
942 _cBK
999 _c76854
_d76854