| 000 | 00425nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0256093237 | ||
| 082 |
_a658.8 _bMCE |
||
| 100 |
_aMcCarthy, E. Jerome _9160954 |
||
| 245 |
_aEssentials of marketing _cE. Jerome McCarthy |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston: _bIrwin, _c1991. |
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| 300 | _bxvii, 526p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9160955 |
||
| 942 | _cBK | ||
| 999 |
_c76860 _d76860 |
||