000 00568nam a2200205Ia 4500
020 _a0256016364
082 _a658.82
_bENP
100 _aEngel, James F.
_9124585
245 _aPromotional strategy
_cJames F. Engel, Hugh g. wales and Martin R. Warshaw
250 _a3rd
260 _aHomewood
_bRichard D. Irwin
_c1975
300 _b650p
500 _aIncludes index
546 _aeng
650 _aConsumers-Psychology
_9142051
650 _aSales Management
_9161848
700 _aWales, Hugh G.
_9124586
700 _aWarshaw, Martin R.
_9161849
942 _cBK
999 _c76905
_d76905