| 000 | 00472 a2200169 4500 | ||
|---|---|---|---|
| 082 |
_a658.83 _bAAM |
||
| 100 |
_aAaker David A. _9124955 |
||
| 245 |
_aMarketing research _cAaker David A.and Day George S. |
||
| 250 | _a6th | ||
| 260 |
_aNew York: _bJohn Wiley & Sons, _c1998. |
||
| 300 | _bxvi, 776 p. | ||
| 500 | _aIncludes bibliography and index | ||
| 650 |
_aMarketing research _9124956 |
||
| 700 |
_aDay, George S. _998807 |
||
| 700 |
_aKumar, V. _998808 |
||
| 942 | _cBK | ||
| 999 |
_c76907 _d76907 |
||