| 000 | 00547nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0024217409 | ||
| 082 |
_a658.835 _bTUM |
||
| 100 |
_aTull, Donald S. _9196992 |
||
| 245 |
_aMarketing research _b: meaning, measurement, and method; a text with cases _cDonald S. Tull and Del I. Hawkins |
||
| 260 |
_aNew York: _bMacmillan, _c1976. |
||
| 300 | _axv, 736p. | ||
| 500 | _aHB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing research _9196993 |
||
| 700 |
_aHawkins, Del I. (jt. auth) _9140046 |
||
| 942 | _cBK | ||
| 999 |
_c76918 _d76918 |
||