| 000 | 00559nam a2200205Ia 4500 | ||
|---|---|---|---|
| 020 | _a0030600499 | ||
| 082 |
_a659.1 _bDUA |
||
| 100 |
_aDunn, S. Watson _9124004 |
||
| 245 |
_aAdvertising _b: its role modern marketing _cWatson Dunn, S. |
||
| 250 | _a5th ed. | ||
| 260 |
_aChicago: _bDryden Press, _c1982. |
||
| 300 | _bxxi, 710p. | ||
| 500 | _aHB | ||
| 504 | _ainclude glossary and index | ||
| 546 | _aEng | ||
| 650 |
_aAdvertising _9181139 |
||
| 650 |
_aAdvertising-Marketing _9124006 |
||
| 700 |
_aBarben, Arnold M. (jt. auth.) _9124007 |
||
| 942 | _cBK | ||
| 999 |
_c76938 _d76938 |
||