000 | 00540nam a2200193Ia 4500 | ||
---|---|---|---|
020 | _a0860036006 | ||
082 |
_a659.1 _bGIA |
||
100 |
_aGilligan, Colin _9180846 |
||
245 |
_aAdvertising management _cColin Gilligan and Geoffrey Crowther |
||
260 |
_aOxford: _bPhilip Allen, _c1976. |
||
300 | _aviii, 215p. | ||
500 | _aPB | ||
504 | _aIncludes bibliography and index | ||
546 | _aEng | ||
650 |
_aMarketing _9180847 |
||
650 |
_aMarketing management _9180848 |
||
700 |
_aCrowther, Geoffrey (jt. auth) _9180849 |
||
942 | _cBK | ||
999 |
_c76939 _d76939 |