000			00404nam a2200145Ia 4500
082			_a659.1 _bMAM
100			_aMartineau, pierre _9159382
245			_aMotivation in advertising _cPierre Martineau
260			_aNew York: _bMcGraw-Hill, _c1971.
300			_bxi, 210p.
500			_aIncludes bibliography and index
546			_aeng
650			_aAdvertising-Psychological principle _9159383
942			_cBK
999			_c76942 _d76942