| 000 | 00524nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 55658 | ||
| 008 | 080728s9999 xx 000 0 und d | ||
| 082 |
_a659.1072 _bFLF |
||
| 090 |
_c2235 _d2235 |
||
| 100 | _aFletcher, Alan D. | ||
| 245 |
_aFundamentals of advertising research _hBOOK |
||
| 250 | _a3rd | ||
| 260 |
_aCalifornia _bWadsworth _c1988 |
||
| 300 | _bxiii, 322p | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 | _aAdvertising-Research | ||
| 700 | _aBowers, Thomas A. | ||
| 942 |
_cBOOK _k659.1072 FLF |
||
| 999 |
_c76947 _d76947 |
||