000 00421nam a2200157Ia 4500
082 _a658.83
_bTUM
100 _aTull, Doanld S.
_9205528
245 _aMarketing research
_b:measurement and method
_cDoanld S. Tull
250 _a5th ed.
260 _aNew York:
_bMacmillan,
_c1990.
300 _bxxiv, 683p
504 _aIncludes index
546 _aeng
650 _aMarketing-Research-Case studies
_9119964
942 _cBK
999 _c76971
_d76971