| 000 | 00631nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 82120 | ||
| 005 | 20250829153240.0 | ||
| 008 | 080728s9999 xx 000 0 und d | ||
| 020 | _a0-07-048942-4 | ||
| 082 |
_a658.8 _bGUM |
||
| 090 |
_c13052 _d13052 |
||
| 100 | _aGuiltinan, Joseph P | ||
| 245 |
_aMarketing management _bStrategies and programs _cby Joseph P. Guiltinan & Gordon W. Paul _hBOOK |
||
| 250 | _a4th | ||
| 260 |
_aNew York _bMcGraw-Hill _c1991 |
||
| 300 | _bxvii, 449p | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 | _aTitle | ||
| 700 | _aPaul, Gordon W | ||
| 942 |
_cBOOK _k658.8 GUM _01 |
||
| 999 |
_c7817 _d7817 |
||