| 000 | 00541nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0079122523 | ||
| 082 |
_a658.83 _bKIM |
||
| 100 |
_aKinnear, Thomas C. _9124056 |
||
| 245 |
_aMarketing research _b: an applied approach _cThomas C. Kinnear and James R. Taylor |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1996. |
||
| 300 | _axxii, 888p. | ||
| 500 | _aIncludes bibliography references and index | ||
| 546 | _aeng | ||
| 650 |
_aMaketing-Management _9124057 |
||
| 700 |
_aTaylor, James R. (jt. auth) _9124058 |
||
| 942 | _cBK | ||
| 999 |
_c7880 _d7880 |
||