| 000 | 00561nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a025617802X | ||
| 082 |
_a658.84 _bLUM |
||
| 100 |
_aPelton, Lou E. _9123993 |
||
| 245 |
_aMarketing channels _b: a relationship management approach _cLou E. Pelton, David Strutton and James R. Lumpkin |
||
| 260 |
_aChicago: _bIRWIN, _c1997. |
||
| 300 | _axxii, 728p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aRelationship marketing _9123994 |
||
| 700 |
_aLumpkin, James R. (jt. auth) _9196423 |
||
| 700 |
_aStrutton, David (jt. auth) _9196424 |
||
| 942 | _cBK | ||
| 999 |
_c7895 _d7895 |
||