000 00502nam a2200181Ia 4500
020 _a0256226334
082 _a658.8
_bPEM
100 _aPeter, J. Paul
_9120984
245 _aMarketing management
_b: Kowledge and skills
_cJ. Paul Peter and James H. Donnelly Jr.
250 _a5th
260 _aBoston:
_bMcGraw-Hill,
_c1998.
300 _bxvi,944p.
500 _aincludes index
546 _aeng
650 _aMarketing-Management
_9161624
700 _aDonnelly, James H. Jr.
_9161625
942 _cBK
999 _c79458
_d79458