000 00453nam a2200169Ia 4500
020 _a0750635835
082 _a658.802
_bYEM
100 _aYeshin, Toney
_9124423
245 _aMarketing communications strategy 1997-98
_cToney Yeshin
260 _aOxford:
_bButterworth Heinemann,
_c1997
300 _avi, 288p.
500 _aIncludes index
546 _aeng
650 _aMarketing
_9124424
650 _aCommunication in marketing
_914486
942 _cBK
999 _c8035
_d8035