| 000 | 00545nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a007115423x | ||
| 082 |
_a658.802 _bWIA |
||
| 100 |
_aWiner, Russell S. _9124728 |
||
| 245 |
_aAnalysis for marketing planning _cRussell S. Winer and Donald R. Lehmann |
||
| 250 | _a4th ed. | ||
| 260 |
_aChicago: _bIrwin, _c1997. |
||
| 300 | _a211p. | ||
| 500 | _aPB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-United States-Management _9124729 |
||
| 700 |
_aLehmann, Donald R. (jt. aluth) _9124730 |
||
| 942 | _cBK | ||
| 999 |
_c8070 _d8070 |
||