| 000 | 00530nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0324072651 | ||
| 082 |
_a658.8 _bCZM |
||
| 100 |
_aCzinkota, Michael R. _9161484 |
||
| 245 |
_aMarketing management _cMichael R. Czinkota and Masaaki Kotabe |
||
| 250 | _a2nd ed. | ||
| 260 |
_aAustralia: _bSouth-Western College Publishing, _c2001. |
||
| 300 | _bxxv, 598p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-Management-Case studies _9123830 |
||
| 700 |
_aKotabe, Masaaki (jt. auth) _9170676 |
||
| 942 | _cBK | ||
| 999 |
_c80837 _d80837 |
||