| 000 | 00508nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 98210 | ||
| 005 | 20180327145046.0 | ||
| 008 | 080728s9999 xx 000 0 und d | ||
| 082 |
_a659.1 _bARC |
||
| 090 |
_c6802 _d6802 |
||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising _hBOOK |
||
| 250 | _a7th | ||
| 260 |
_aBoston _bMcGraw-Hill _c1999 |
||
| 300 | _bxxxii, 569p | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 | _aAdvertising | ||
| 942 |
_cBOOK _k659.1 ARC |
||
| 999 |
_c81019 _d81019 |
||