000 00413 a2200145 4500
005 20250829153256.0
020 _a9780415526524
100 _aWebster, James G
_91599
245 _aRatings analysis:
_baudience measurement and analytics
_cby James G. Webster
250 _a4th
260 _aNew York:
_bRoutledge,
_c2014
300 _axvi, 328p.
650 _aTelevision programs-Rating-Methodology
_91600
942 _cBK
999 _c8252
_d8252