| 000 | 00571nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a0256082049 | ||
| 082 |
_a658.82 _bENP |
||
| 100 |
_aEngel, James F. _9124585 |
||
| 245 |
_aPromotional strategy _bmanaging the marketing communications process _cJames F. Engel, Martin R. Warshaw and Thomas C. Kinnear |
||
| 250 | _a7th | ||
| 260 |
_aHomewood _bIrwin _c1991 |
||
| 300 | _b753p | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aConsumers-Psychology _9142051 |
||
| 700 |
_aKinnear, Thomas C. _9124056 |
||
| 700 |
_aWarshaw, Martin R. _9162447 |
||
| 942 | _cBK | ||
| 999 |
_c82671 _d82671 |
||