000 | 00619nam a2200193Ia 4500 | ||
---|---|---|---|
020 | _a0072471425 | ||
082 |
_a658.8 _bZES |
||
100 |
_aZeithaml, Valarie A _9176390 |
||
245 |
_aServices marketing _cValarie A Zeithaml and Mary Jo Bitner _b: integrating customer focus across the firm |
||
250 | _a3rd ed. | ||
260 |
_aNew Dehli: _bTata McGraw-Hill, _c2006. |
||
300 | _bxx, 668 p. | ||
500 | _aIncludes index and bibliography | ||
546 | _aeng | ||
650 |
_aService industries-Marketing _9176391 |
||
700 |
_aBitner, Mary Jo (jt. auth) _9176392 |
||
700 |
_aGremler, Dwayne D.(jt. auth) _9176393 |
||
942 | _cBK | ||
999 |
_c8421 _d8421 |