000 00619nam a2200193Ia 4500
020 _a0072471425
082 _a658.8
_bZES
100 _aZeithaml, Valarie A
_9176390
245 _aServices marketing
_cValarie A Zeithaml and Mary Jo Bitner
_b: integrating customer focus across the firm
250 _a3rd ed.
260 _aNew Dehli:
_bTata McGraw-Hill,
_c2006.
300 _bxx, 668 p.
500 _aIncludes index and bibliography
546 _aeng
650 _aService industries-Marketing
_9176391
700 _aBitner, Mary Jo (jt. auth)
_9176392
700 _aGremler, Dwayne D.(jt. auth)
_9176393
942 _cBK
999 _c8421
_d8421