000 00436nam a2200169Ia 4500
020 _a0256028435
082 _a658.8
_bBUM
100 _aBusch, Paul S
_961794
245 _aMarketing
_b: strategic foundations
_cPaul S.Busch
260 _aHomewood:
_bIrwin,
_c1985.
300 _axxii,881p
500 _aIncludes index
546 _aeng
650 _aMarketing management
_9124044
700 _aHouston, Michael J
_9108602
942 _cBK
999 _c85195
_d85195