000 00439nam a2200157Ia 4500
020 _a8170941814
082 _a658.8
_bTYM
100 _aTynan, Kevin B.
_9123881
245 _aMulti-channel marketing
_b: maximizing market share with an integrated marketing strategy
_cKevin B. Tynan
260 _aNew Delhi:
_bVision,
_c1994.
300 _a224p.
500 _aIncludes index
546 _aeng
650 _aMarketing
_9197336
942 _cBK
999 _c90366
_d90366