| 000 | 00540nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a070513430 | ||
| 082 |
_a658.8 _bRAB |
||
| 100 |
_aRapp, Stan _9124213 |
||
| 245 |
_aBeyond maximarketing _b: the new power of caring and daring _cStan Rapp and Thomas L. Collins |
||
| 260 |
_aNew York: _bMcGraw-Hill, _c1994. |
||
| 300 | _bxxvii, 319p. | ||
| 500 | _aPB | ||
| 546 | _aEng | ||
| 650 |
_aSales promotion-Case studies _9124214 |
||
| 650 |
_aMarketing-Case studies _9197237 |
||
| 700 |
_aCollins, Thomas L. (jt. auth.) _9124215 |
||
| 942 | _cBK | ||
| 999 |
_c90981 _d90981 |
||