| 000 | 00455nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0749226993 | ||
| 082 |
_a658.82 _bSMM |
||
| 100 |
_aSmith, P. R. _9161342 |
||
| 245 |
_aMarketing commmunications _b: an integrated approach |
||
| 250 | _a2nd ed. | ||
| 260 |
_aLondon: _bKogan Page, _c1999. |
||
| 300 | _axvi, 602p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9161343 |
||
| 650 |
_aSales management _9161344 |
||
| 942 | _cBK | ||
| 999 |
_c91519 _d91519 |
||