| 000 | 00549nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0273626442 | ||
| 082 |
_a658.800285 _bOCM |
||
| 100 |
_aO'Connor, John _9172997 |
||
| 245 |
_aMarketing and information technology _b :the strategy, application and implementation of IT in marketing _cJohn O'Connor and Eamonn Galvin |
||
| 260 |
_aLondon: _bPitman, _c1997. |
||
| 300 | _bxii, 289p. | ||
| 500 | _aIncludes index and bibliography | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-Data processing _9172998 |
||
| 700 |
_aGalvin, Eamonn _9172999 |
||
| 942 | _cBK | ||
| 999 |
_c93071 _d93071 |
||