| 000 | 00444nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0030243564 | ||
| 082 |
_a658.8072 _bZIE |
||
| 100 |
_aZikmund, William G. _9121153 |
||
| 245 |
_aEssentials of marketing research _cWilliam G. Zikmund |
||
| 260 |
_aFort Worth: _bDryden, _c1999. |
||
| 300 | _axxii, 422p. | ||
| 500 | _aHB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-Research _9124776 |
||
| 942 | _cBK | ||
| 999 |
_c9341 _d9341 |
||