000			00408nam a2200169Ia 4500
020			_a0750632844
082			_a658.8 _bFIM
100			_aFifield, Paul _9124557
245			_aMarketing strategy _cPaul Fifield
250			_a2nd. ed.
260			_aOxford: _bButterworth-Heinemann, _c1998.
300			_bxiii, 308p.
500			_aIncludes index
546			_aeng
650			_aMarketing _9159520
942			_cBK
999			_c93764 _d93764