000 | 00463nam a2200169Ia 4500 | ||
---|---|---|---|
082 |
_a659.1072 _bFLF |
||
100 |
_aFletchers, Alan D _9101572 |
||
245 | _aFundamentals of advertising research | ||
250 | _a3rd | ||
260 |
_aBelmont, California _bWadsworth Publishin _c1988 |
||
300 | _bxiii, 322p | ||
500 | _aIncludes index and bibliography | ||
546 | _aeng | ||
650 |
_aAdvertising-Research _9101573 |
||
700 |
_aBowers, Thomas A _9101574 |
||
942 | _cBK | ||
999 |
_c96142 _d96142 |