Kotler, Philip
Marketing management \analysis, planning, implementation and control Philip Kotler - 8th ed. - London: Prentice-Hall, 1994. - xxix, 801p.
Includes bibliography and index
eng
0130980056
Marketing management
658.8 / KOM
Marketing management \analysis, planning, implementation and control Philip Kotler - 8th ed. - London: Prentice-Hall, 1994. - xxix, 801p.
Includes bibliography and index
eng
0130980056
Marketing management
658.8 / KOM