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Marketing information products and services : a primer for librarians and information professionals

Marketing information products and services : a primer for librarians and information professionals edited by Abhinandan K. Jain - Ahmedabad: Indian Institute of Management, 1999. - x,462p i

eng

ISBN: 0-88936-817-1

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 021.7 / MAR

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