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Lerman, Dawn

The language of branding : theory, strategies, and tactics Dawn Lerman, Robewrt J. Morais, and David Luna - New York: Routledge, 2018. - x, 160p.

ISBN: 9780415806749

Subjects--Topical Terms:
Branding (marketing)
Advertizing-Language
Communication in marketing

Dewey Class. No.: 658.827 / LEL

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