McCarthy, E. Jerome
Basic Marketing : a managerial approach E. Jerome McCarthy - 6th ed. - Homewood: Richard D. Irwin, 1978. - xix, 767p.
Includes index
0256020485
Marketing
658.8 / MCB
Basic Marketing : a managerial approach E. Jerome McCarthy - 6th ed. - Homewood: Richard D. Irwin, 1978. - xix, 767p.
Includes index
0256020485
Marketing
658.8 / MCB