Belch, George E.
Advertising and promotion : an integrated communications perspective George E. Belch & Michael A. Belch - 11th. - New York: McGraw Hill, 2018. - 764 p.
HB
EN
9781259548147
Advertising
Sales promotion
Communication in marketing
659.1 / BEA
Advertising and promotion : an integrated communications perspective George E. Belch & Michael A. Belch - 11th. - New York: McGraw Hill, 2018. - 764 p.
HB
EN
9781259548147
Advertising
Sales promotion
Communication in marketing
659.1 / BEA