Berkowitz, Eric N.
Marketing Eric N. Berkowitz, Roger A. Kerin and William Rudelius - 2nd ed. - Homewood: Irwin, 1989. - xxv, 752p
Includes index
eng
0256075131
Marketing
658.8 / BEM
Marketing Eric N. Berkowitz, Roger A. Kerin and William Rudelius - 2nd ed. - Homewood: Irwin, 1989. - xxv, 752p
Includes index
eng
0256075131
Marketing
658.8 / BEM