Buell, Victor P.
Marketing management : a strategic planning approach - New York: McGraw-Hill, 1984. - xxi, 682p.
Includes index and bibliography
eng
Marketing-Management
658.802 / BUM
Marketing management : a strategic planning approach - New York: McGraw-Hill, 1984. - xxi, 682p.
Includes index and bibliography
eng
Marketing-Management
658.802 / BUM