Tull, Donald S.
Marketing research (C-576) : measurement and method Donald S. Tull and Del I. Hawkins - 6th ed. - Islamabad: National Book Foundation, 1993. - xviii, 889p.
PB
Includes bibliography and index
Eng
Marketing research
658.835 / TUM
Marketing research (C-576) : measurement and method Donald S. Tull and Del I. Hawkins - 6th ed. - Islamabad: National Book Foundation, 1993. - xviii, 889p.
PB
Includes bibliography and index
Eng
Marketing research
658.835 / TUM