Tellis, Gerard J.
Effective advertising :Understanding when, how, and why advertising works Gerard J. Tellis - New Delhi: Response Books, 2004. - vii,201p.
PB
Includes index
Eng
8178293706
Advertising
659.1 / TEE
Effective advertising :Understanding when, how, and why advertising works Gerard J. Tellis - New Delhi: Response Books, 2004. - vii,201p.
PB
Includes index
Eng
8178293706
Advertising
659.1 / TEE