Mullins, John W
Marketing management : a strategic decision-making approach John W. Mullins, Orville C. Walker Jr, Harper W. Boyd Jr and Jean-Claude Larreche - 5th - New York: McGraw-Hill, 2005. - xxiv,520p
Include index
eng
0-07-286370-6
Marketing-Management
658.8 / MAR
Marketing management : a strategic decision-making approach John W. Mullins, Orville C. Walker Jr, Harper W. Boyd Jr and Jean-Claude Larreche - 5th - New York: McGraw-Hill, 2005. - xxiv,520p
Include index
eng
0-07-286370-6
Marketing-Management
658.8 / MAR