Berry, John
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value John Berry - New York: McGraw-Hill, 2005. - ix, 325p
Includes bibliographical references
eng
0-07-141286-7
Intangible property-valuation
658.15 / BET
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value John Berry - New York: McGraw-Hill, 2005. - ix, 325p
Includes bibliographical references
eng
0-07-141286-7
Intangible property-valuation
658.15 / BET