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Strategic marketing cases and applications

Cravens, David W.

Strategic marketing cases and applications David W. Cravens and Charles W. Lamp, Jr. - Homewood: Irwin, 1983. - xix, 648p.

Eng

ISBN: 0256029369

Subjects--Topical Terms:
Marketing-Decision making

Dewey Class. No.: 658.8 / CRS

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