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Marketing research : text and cases

Boyd, Harper W.

Marketing research : text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch - 6th ed. - Homewood, Illinoise: Irwin, 1985. - xv, 836p.

HB

Includes index

Eng

ISBN: 0256031835

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.835 / BOM

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